What to Do When It's Your Turn
by Seth Godin
An oversized, magazine-format book of Godin riffs on making things that matter: the fear of being wrong, the freedom of choosing, the obligation to ship. It is designed to be given and flipped through, and it is the most visually distinctive book he has made.
Read it if…
you want a gift-format Godin to leave on a desk and open at random.
Skip it if…
you want argument; this is provocation.
Three things you will actually use
- It is always your turn.
- Fear of being wrong is the cost of mattering.
- Ship, then improve.
Do this first
Open to any page, read it, and do one thing before you open another.
Our verdict
Godin, oversized and random-access.
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