Writing That Works
by Kenneth Roman and Joel Raphaelson
Two Ogilvy veterans on business writing: memos, letters, proposals, speeches, emails, with the principle that clarity and brevity win. Classic and practical.
Read it if…
you want a short, classic business-writing guide.
See the book →
Skip it if…
you want style theory.
Try instead: HBR Guide to Better Business Writing →
Three things you will actually use
- Know what you want to say.
- Short words, short sentences.
- Make it easy to act.
Do this first
Edit your last proposal for the first ten principles.
Our verdict
Classic business writing.
See the book →
Compare with other Career books
Browse all Career book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.