
Your Money and Your Brain
by Jason Zweig
The Wall Street Journal columnist on neuroeconomics: what happens in the brain during greed, fear, prediction, confidence, risk and regret, with experiments and practical rules for investors. It is more neuroscience than most money books and the rules at the end of each chapter are excellent.
Read it if…
you want to understand the biology of your investing mistakes.
Skip it if…
you want a simple plan; this is the science behind one.
Three things you will actually use
- The brain predicts patterns that do not exist.
- Fear and greed are physical; design around them.
- Rules made in calm protect you in panic.
Do this first
Write your investment rules now, while calm, and sign them.
Our verdict
Scientific and practical.
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