Zucked
by Roger McNamee
An early Facebook investor and mentor to Zuckerberg turns critic: attention economics, manipulation, democracy. Passionate and specific.
Read it if…
you want the insider's case against the platform.
See the book →
Skip it if…
you want neutrality.
Try instead: Small Fry →
Three things you will actually use
- Engagement optimization has costs.
- Insiders saw it late.
- Regulate the incentives.
Do this first
Read the chapters on the 2016 election.
Our verdict
An investor's warning.
See the book →
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