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A Sense of Urgency by John P. Kotter — WisdomDeck honest review
Honest review · Leadership

A Sense of Urgency

by John P. Kotter

Kotter on step one of his change model: true urgency versus complacency and false urgency, and four tactics for creating it. Focused and short, with recognizable examples of busy-but-complacent organizations.

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Read it if…

your change effort stalls because people are busy but not urgent.

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Skip it if…

you want the whole change model; read Leading Change.

Try instead: Accelerate →

Three things you will actually use

  1. False urgency is frantic activity; true urgency is focused.
  2. Bring the outside in.
  3. Deal with the NoNos.

Do this first

Bring the outside in: share one customer complaint verbatim with your whole team.

Our verdict

Step one, in depth.

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Meerkat version of Accelerate.

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