A Sense of Urgency
by John P. Kotter
Kotter on step one of his change model: true urgency versus complacency and false urgency, and four tactics for creating it. Focused and short, with recognizable examples of busy-but-complacent organizations.
Read it if…
your change effort stalls because people are busy but not urgent.
See the book →
Skip it if…
you want the whole change model; read Leading Change.
Try instead: Accelerate →
Three things you will actually use
- False urgency is frantic activity; true urgency is focused.
- Bring the outside in.
- Deal with the NoNos.
Do this first
Bring the outside in: share one customer complaint verbatim with your whole team.
Our verdict
Step one, in depth.
See the book →
Compare with other Leadership books

That's Not How We Do It Here!
John Kotter and Holger Rathgeber · Leadership
Meerkat version of Accelerate.
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