A Whole New Mind
by Daniel H. Pink
Pink's 2005 argument that abundance, Asia and automation are shifting value from left-brain analytical skills to right-brain aptitudes: design, story, symphony, empathy, play, meaning. The left-right framing is scientifically loose; the career prediction has aged well as routine analytical work is automated.
Read it if…
you want to understand which skills remain valuable as analysis is automated.
Skip it if…
you want current examples; it predates the smartphone.
Three things you will actually use
- Automatable work loses value; human work gains.
- Design and story are business skills.
- Meaning is a competitive advantage.
Do this first
Pick one of the six senses, design, story, symphony, empathy, play, meaning, and develop it this quarter.
Our verdict
Prescient and loose.
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