Advanced Selling Strategies
by Brian Tracy
Tracy's most complete sales book: psychology of selling, prospecting, relationship building, presentations, objections, closing and time management for salespeople. It is dense, practical and old-school, and most of it still works because buyers have not changed as much as tools have.
Read it if…
you sell for a living and want a thorough, classic method.
Skip it if…
you want modern inbound or social selling; this predates it.
Three things you will actually use
- Selling is the transfer of enthusiasm backed by competence.
- Questions sell; statements do not.
- Objections are requests for more information.
Do this first
Read the objections chapter and script answers to your five most common ones.
Our verdict
Thorough, classic, still works.
Compare with other Career books
Browse all Career book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.