Book Reviews › Money › Amazing Decisions
Honest review · Money
Amazing Decisions
by Dan Ariely
Ariely's behavioral economics in graphic-novel form: social versus market norms and the decisions in between. Light and quick.
Read it if…
you want Ariely for a reluctant reader.
See the book →
Skip it if…
you have read Predictably Irrational.
Try instead: The Wealthy Gardener →
Three things you will actually use
- Social and market norms do not mix.
- Context shapes choice.
- Design the environment.
Do this first
Read it in an hour.
Our verdict
Ariely, illustrated.
See the book →
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