Behind the Arches
by John F. Love
The history of McDonald's beyond Kroc's version: the McDonald brothers, the franchise system, the real-estate model, the operators who invented the menu. Thorough business history.
Read it if…
you want how the system was actually built.
See the book →
Skip it if…
you want Kroc's memoir; see Grinding It Out.
Try instead: Business Stripped Bare →
Three things you will actually use
- The system is the product.
- Franchisees innovate.
- Real estate was the business.
Do this first
Read the chapter on the real-estate model.
Our verdict
McDonald's, in full.
See the book →
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