Beyond Disruption
by W. Chan Kim and Renée Mauborgne
The Blue Ocean authors on nondisruptive creation: new markets built without destroying existing ones, like microfinance or Sesame Street. An alternative to the disruption obsession, with a process for finding such opportunities.
Read it if…
you want innovation that does not require displacing incumbents.
See the book →
Skip it if…
you want Blue Ocean Strategy's full method.
Try instead: On Competition →
Three things you will actually use
- Create without destroying.
- Unaddressed problems are markets.
- Innovation need not be zero-sum.
Do this first
Find a problem no industry currently addresses and sketch a solution.
Our verdict
Innovation without displacement.
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