Strengths Based Selling
by Tony Rutigliano and Brian Brim
Gallup's argument that great salespeople do not share one style; they sell through their own dominant strengths, with the 34 themes applied to prospecting, closing and account management.
Read it if…
you sell and have failed to fit a prescribed sales method.
See the book →
Skip it if…
you want a sales process; this is about the person.
Try instead: Born to Build →
Three things you will actually use
- There is no one way to sell.
- Sell through your strengths.
- Partner to cover your gaps.
Do this first
Take StrengthsFinder and read the application for your top five.
Our verdict
Sell your way.
See the book →
Compare with other Entrepreneurship books
Discover Your Sales Strengths
Benson Smith and Tony Rutigliano · Entrepreneurship
Earlier Gallup sales research.
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