
Blitzscaling
by Reid Hoffman and Chris Yeh
Prioritising speed over efficiency in the face of uncertainty, as LinkedIn, Airbnb and others did: when to do it, the counter-intuitive rules (tolerate bad management, launch embarrassing products, let fires burn), and the stages from family to nation. It is explicit that this is for winner-take-most markets and dangerous elsewhere.
Read it if…
you are in a network-effect market where being first matters more than being good.
Skip it if…
you run a normal business; applying this will break it.
Three things you will actually use
- Speed beats efficiency only when the prize is winner-take-most.
- Let some fires burn; choose which.
- Each stage of scale needs a different leader.
Do this first
Check whether your market actually rewards scale before you sacrifice anything for it.
Our verdict
Speed over efficiency, with warnings.
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