Built to Sell
by John Warrillow
A fable about a design-agency owner who learns to build a business that can run, and be sold, without him: specialize in one repeatable offering, document the process, hire a sales team, stop being the bottleneck. The story is light; the eight steps are concrete and useful even if you never sell.
Read it if…
you own a service business that depends entirely on you.
Skip it if…
you are an employee or a solo creative who wants to stay solo.
Three things you will actually use
- Specialize; generalists cannot be sold.
- Create a standard, repeatable offering.
- Remove yourself from delivery, then from sales.
Do this first
Write down the one service you do best and most often, and what it would take to standardize it.
Our verdict
A practical fable; useful for any owner who wants options.
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