The Pumpkin Plan
by Mike Michalowicz
Michalowicz uses prize-pumpkin growing as a metaphor: plant the right seed, identify the most promising clients, remove the rest, and pour everything into the best. The method, including the client assessment chart, is concrete, and the humor carries the repetition. A good companion to Profit First.
Read it if…
you have too many mediocre clients and no time for the great ones.
Skip it if…
you are pre-revenue; the method assumes existing customers to prune.
Three things you will actually use
- Focus on your best clients; serve them obsessively.
- Prune the rest; they drain the vine.
- Build systems around what the best clients need.
Do this first
Rank your clients by revenue and by how much you enjoy them, and fire the bottom one.
Our verdict
Practical and funny; a focused growth strategy for small firms.
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