Cashvertising
by Drew Eric Whitman
Whitman's compact course in consumer psychology for advertisers: the eight life forces, 17 foundational principles and 41 techniques, with examples. It is fast, punchy and a good modern bridge to the older copywriting classics.
Read it if…
you want a quick, applied psychology-of-advertising book you can finish in a weekend.
See the book →
Skip it if…
you dislike hype-styled writing; the tone is loud.
Try instead: Hey Whipple, Squeeze This →
Three things you will actually use
- Sell to the eight basic desires.
- Specific beats general.
- Make the benefit visual.
Do this first
Rewrite one product description to lead with the strongest life-force appeal.
Our verdict
Fast, loud, useful.
See the book →
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