The Robert Collier Letter Book
by Robert Collier
Collier's 1931 collection of his sales letters with commentary on why each worked: entering the conversation already in the reader's mind, the six prime motives, and the structure of a letter that sells. Dated examples, enduring lessons.
Read it if…
you write emails or sales letters and want to study full examples from a master.
See the book →
Skip it if…
you want a quick summary; the book is long and old-fashioned.
Try instead: How to Write a Good Advertisement →
Three things you will actually use
- Enter the conversation already in the reader's mind.
- Appeal to a prime motive.
- Make the next step tiny and clear.
Do this first
Write your next sales email by first naming the conversation already in the reader's head.
Our verdict
Old letters, lasting lessons.
See the book →
Compare with other Entrepreneurship books
How to Write a Good Advertisement
Victor O. Schwab · Entrepreneurship
Orderly copywriting primer.
CLICK TO SEE
Browse all Entrepreneurship book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.