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Content Inc. by Joe Pulizzi — WisdomDeck honest review
Honest review · Entrepreneurship

Content Inc.

by Joe Pulizzi

Build an audience first, then the business: sweet spot, content tilt, platform, audience, diversification, monetization. A clear model for creator businesses.

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Read it if…

you want to build a business on content.

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Skip it if…

you want quick sales.

Try instead: Hug Your Haters →

Three things you will actually use

  1. Audience before product.
  2. One platform, then diversify.
  3. Patience.

Do this first

Define your content tilt.

Our verdict

Audience first.

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