Creative Confidence
by Tom Kelley and David Kelley
The IDEO founders argue that creativity is not a gift but a confidence that can be rebuilt, through guided mastery, rapid prototyping, empathy and reframing failure as learning. The stories come from Stanford's d.school and corporate clients, and the exercises are usable by anyone who believes they are not creative.
Read it if…
you think of yourself as 'not the creative type' and would like to stop.
Skip it if…
you are already fluent in design thinking; the material is introductory.
Three things you will actually use
- Act first; confidence comes from doing.
- Make it rough and fast; polish later.
- Start with people, not technology or ideas.
Do this first
Prototype one idea in the roughest possible form today and show it to someone.
Our verdict
Encouraging and practical; creativity democratized.
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