Customers for Life
by Carl Sewell and Paul B. Brown
A Dallas car dealer's philosophy: a customer is worth hundreds of thousands over a lifetime, so systems, courtesy and fixing things right the first time pay. Practical and folksy.
Read it if…
you run a local business and want customer-retention basics from a master.
See the book →
Skip it if…
you run a digital product.
Try instead: Hug Your Customers →
Three things you will actually use
- Think lifetime value.
- Systems, not smiles.
- Do it right the first time.
Do this first
Calculate the lifetime value of one customer and share it with your staff.
Our verdict
Retention basics from a dealer.
See the book →
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