Dealing with Darwin
by Geoffrey A. Moore
Moore's innovation taxonomy: fourteen types of innovation matched to market phase, and the need to extract resources from context to fund core. Dense and corporate; the core-versus-context idea is the takeaway.
Read it if…
you want a vocabulary for which kind of innovation your business needs now.
See the book →
Skip it if…
you want a lighter read.
Try instead: Living on the Fault Line →
Three things you will actually use
- Core differentiates; context does not.
- Match innovation type to market phase.
- Fund core by extracting from context.
Do this first
Classify your activities as core or context and move resources accordingly.
Our verdict
Core versus context.
See the book →
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