Designing for Growth
by Jeanne Liedtka and Tim Ogilvie
Design thinking for managers: what is, what if, what wows, what works, with ten tools. Structured and business-friendly.
Read it if…
you want design thinking in a manager's language.
See the book →
Skip it if…
you want IDEO's narrative version.
Try instead: Jobs to Be Done: Theory to Practice →
Three things you will actually use
- What is, what if, what wows, what works.
- Visualize.
- Learning launches.
Do this first
Run the 'what is' stage on one problem.
Our verdict
Design thinking for managers.
See the book →
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