Demand-Side Sales 101
by Bob Moesta with Greg Engle
Jobs-to-be-done applied to selling: the four forces, the six stages of the buying journey, helping people make progress rather than pushing. Short and humane.
Read it if…
you sell and hate pushing.
See the book →
Skip it if…
you want a closing playbook.
Try instead: Badass: Making Users Awesome →
Three things you will actually use
- Push, pull, anxiety, habit.
- Sell by helping progress.
- Understand the struggling moment.
Do this first
Map the four forces for your last lost sale.
Our verdict
Selling by helping.
See the book →
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