Emotional Design
by Don Norman
Norman's companion: attractive things work better, and design operates at visceral, behavioral and reflective levels. A correction to his own usability-only focus.
Read it if…
you want to understand why beauty matters in function.
See the book →
Skip it if…
you want pure usability.
Try instead: Don't Make Me Think →
Three things you will actually use
- Visceral, behavioral, reflective.
- Pleasure improves performance.
- Design for all three.
Do this first
Read the chapter on the three levels.
Our verdict
Why attractive things work better.
See the book →
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