The Ten Faces of Innovation
by Tom Kelley with Jonathan Littman
IDEO's roles for innovative teams: anthropologist, experimenter, cross-pollinator, hurdler, collaborator, director, experience architect, set designer, caregiver, storyteller. A way to defeat the devil's advocate.
Read it if…
you want roles that make innovation routine.
See the book →
Skip it if…
you want a process; see Sprint.
Try instead: Designing for Growth →
Three things you will actually use
- Name the roles.
- The devil's advocate kills ideas; outnumber him.
- Rotate roles.
Do this first
Identify which faces your team lacks.
Our verdict
Roles for innovation.
See the book →
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