Escaping the Build Trap
by Melissa Perri
The build trap: measuring output instead of outcomes. Perri's framework for product-led organisations: strategy, process, roles and culture, told partly through a fable. Short and clarifying.
Read it if…
you ship a lot and move the needle little.
See the book →
Skip it if…
you want detailed tactics; see Torres.
Try instead: The Innovator's Solution →
Three things you will actually use
- Outcomes, not outputs.
- Strategy is a framework for decisions.
- Product managers own the problem.
Do this first
List what you shipped last quarter and what outcome each moved.
Our verdict
Outcomes, not outputs.
See the book →
Compare with other Entrepreneurship books
The Innovator's Solution
Clayton M. Christensen and Michael E. Raynor · Entrepreneurship
Disruption, on purpose.
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