Everyone Communicates, Few Connect
by John C. Maxwell
Five principles and five practices for connecting: it is about others, it requires energy, it is more skill than talent, find common ground, keep it simple, create an experience, inspire, and live what you communicate. It is accessible and practical for presenters and leaders, with examples from Maxwell's speaking career.
Read it if…
you communicate often and sense that people hear you without being moved.
Skip it if…
you want technical presentation skills; this is about connection.
Three things you will actually use
- Connecting is about them.
- Common ground first; content second.
- Simplicity is respect.
Do this first
Before your next talk, write one sentence about what the audience needs, not what you want to say.
Our verdict
Practical for speakers and leaders.
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