Fire Them Up!
by Carmine Gallo
Seven ways inspiring communicators motivate: passion, vision, selling the benefit, telling stories, inviting participation, optimism, encouragement. Gallo's early book and the template for the rest.
Read it if…
you want a short list of inspirational communication habits.
See the book →
Skip it if…
you have read any later Gallo.
Try instead: Illuminate →
Three things you will actually use
- Passion is contagious.
- Sell the benefit, not the feature.
- Encourage specifically.
Do this first
Read the chapter on painting a vision.
Our verdict
The Gallo template.
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