Five Stars
by Carmine Gallo
Persuasion as the skill that AI cannot replace: Aristotle's pathos, logos, ethos in modern dress, with examples from science, sales and leadership. Gallo's broadest book.
Read it if…
you want a general case for persuasion as a career skill.
See the book →
Skip it if…
you have read his others; the method repeats.
Try instead: The Bezos Blueprint →
Three things you will actually use
- Ideas need advocates.
- Pathos first, logos second.
- Simplicity is the hardest skill.
Do this first
Read the chapter on pathos.
Our verdict
Persuasion as career skill.
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