Flip the Script
by Oren Klaff
Klaff's sequel: 'inception', getting the buyer to think the idea is theirs through status alignment, flash roll (demonstrating expertise fast), pre-wired ideas and plain vanilla framing. Same voice, fresh tools.
Read it if…
you read Pitch Anything and want the next set.
See the book →
Skip it if…
you have not.
Try instead: The Apple Experience →
Three things you will actually use
- Let them discover it.
- Flash roll: expertise in ninety seconds.
- Plain vanilla: make it feel safe.
Do this first
Prepare a flash roll for your area and use it.
Our verdict
Let them discover it.
See the book →
Compare with other Entrepreneurship books
The Great CEO Within
Matt Mochary · Entrepreneurship
Tactical and dense; a reference to keep.
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