The Innovation Secrets of Steve Jobs
by Carmine Gallo
Seven principles from Jobs's career: do what you love, put a dent in the universe, kick-start your brain, sell dreams not products, say no to a thousand things, create insanely great experiences, master the message. Formulaic and readable.
Read it if…
you want a quick list of Jobs's principles with stories.
See the book →
Skip it if…
you read Isaacson; this is a summary with a formula.
Try instead: The Great CEO Within →
Three things you will actually use
- Say no to a thousand things.
- Sell dreams.
- Simplicity is the ultimate sophistication.
Do this first
Read the chapter on saying no to a thousand things.
Our verdict
Jobs, in seven.
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Compare with other Entrepreneurship books
The Great CEO Within
Matt Mochary · Entrepreneurship
Tactical and dense; a reference to keep.
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