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Focus: The Future of Your Company Depends on It by Al Ries — WisdomDeck honest review

Honest review · Entrepreneurship

Focus: The Future of Your Company Depends on It

by Al Ries

Ries's case against line extension and for narrow focus, with examples of companies that lost by expanding. Repetitive and right often enough.

Read it if…

you are tempted to add another product line.

See the book →

Skip it if…

you have read the 22 Laws.

Try instead: Differentiate or Die →

Three things you will actually use

Narrow the focus.
Line extension dilutes.
Own one thing.

Do this first

List what you could stop selling.

Our verdict

Against line extension.

See the book →

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