Storynomics
by Robert McKee and Thomas Gerace
McKee applies story principles to marketing: why ad-driven interruption is dying and how brands can tell purpose-driven stories. Useful for marketers who want McKee's rigor.
Read it if…
you market something and want story with structure.
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Skip it if…
you want StoryBrand's simplicity.
Try instead: Book Yourself Solid →
Three things you will actually use
- Stories, not claims.
- Design the story with a gap.
- Mission before message.
Do this first
Read the chapter on the eight stages of story design.
Our verdict
McKee for marketers.
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