Free Prize Inside
by Seth Godin
The follow-up to Purple Cow: how to make remarkable things inside ordinary organisations by championing 'soft innovations', the free prize that makes a product worth talking about, and how to sell the idea internally. The second half, on being a champion inside a company, is the undervalued part.
Read it if…
you work inside a company and want to make something remarkable without permission.
Skip it if…
you run your own business; Purple Cow covers the core idea.
Three things you will actually use
- Remarkable is found at the edges, not the centre.
- Champions sell internally before they sell externally.
- Soft innovation is cheap and ignored.
Do this first
Identify one small edge you could add to an existing product that would make people talk.
Our verdict
Remarkable from inside the building.
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