Small Is the New Big
by Seth Godin
A collection of Godin's blog posts and riffs from the mid-2000s: on small organisations' advantages, on remarkable products, on the end of mass marketing. It is uneven and dated in references, and about a third of the entries are still sharp enough to use.
Read it if…
you want Godin in bite-sized form and do not mind skimming.
Skip it if…
you want a sustained argument; see Purple Cow or This Is Marketing.
Three things you will actually use
- Small organisations can be remarkable faster.
- Mass marketing is over; permission and story remain.
- Ideas that spread, win.
Do this first
Read it in ten-minute bursts and dog-ear the five entries that sting.
Our verdict
Godin, bite-sized and uneven.
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