From the Ground Up
by Howard Schultz with Joanne Gordon
Schultz's third memoir, framed around his Brooklyn childhood and the question of what a company owes its country: veterans hiring, college tuition, race conversations, and the run-up to his political flirtation. The most personal and the most political.
Read it if…
you want Schultz on business and civic responsibility.
See the book →
Skip it if…
you want Starbucks operations; see the earlier books.
Try instead: Masters of Scale →
Three things you will actually use
- Where you come from shapes what you build.
- Companies can serve beyond shareholders.
- Decide what you stand for before you are asked.
Do this first
Read the chapters on his father.
Our verdict
Business and citizenship.
See the book →
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