The Startup Owner's Manual
by Steve Blank and Bob Dorf
Six hundred pages of step-by-step customer development for physical and web/mobile startups, with checklists for every phase. A reference, not a read.
Read it if…
you are running customer development and want the full manual.
See the book →
Skip it if…
you want an overview.
Try instead: Business Model Generation →
Three things you will actually use
- Hypotheses, then tests.
- Pivot or proceed at each gate.
- Web and physical differ in tactics, not principle.
Do this first
Use the checklists for the phase you are in.
Our verdict
The full manual.
See the book →
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