Googled
by Ken Auletta
Google's rise and its collision with media industries, by a veteran journalist with inside access. The best account of the company's first decade and its blind spots.
Read it if…
you want Google's early history with a media critic's eye.
See the book →
Skip it if…
you want the current company.
Try instead: The Google Story →
Three things you will actually use
- Engineers' blind spots are strategic.
- Disruption has victims.
- Data was the moat.
Do this first
Read the chapters on the founders' engineering culture.
Our verdict
Google, observed.
See the book →
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