Grinding It Out
by Ray Kroc with Robert Anderson
Kroc's own story: the milkshake-machine salesman who found the McDonald brothers at fifty-two and built the franchise system. Persistence, standards (QSC&V) and a hard edge toward the brothers he bought out.
Read it if…
you need proof that it is not too late to start.
See the book →
Skip it if…
you want an objective McDonald's history.
Try instead: Behind the Cloud →
Three things you will actually use
- Fifty-two is not too late.
- Quality, service, cleanliness, value.
- Persistence and determination alone are omnipotent, he claimed.
Do this first
Read the chapters on finding San Bernardino.
Our verdict
Started at fifty-two.
See the book →
Compare with other Entrepreneurship books
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