How to Grow Your Small Business
by Donald Miller
Miller's airplane metaphor for a business: leadership (cockpit), marketing and sales (wings), products (fuel), overhead (body) and cash flow (fuel tanks), with a six-step plan. Simple and practical for owners under a few million in revenue.
Read it if…
you own a small business and want a complete, simple operating framework.
See the book →
Skip it if…
you run EOS or Scaling Up; this is a lighter alternative.
Try instead: Lean Marketing →
Three things you will actually use
- Keep overhead light and wings strong.
- Mission statements should be economic.
- Cash flow is the fuel tank; watch it weekly.
Do this first
Draw your business as the airplane and identify which part is dragging.
Our verdict
Simple owner framework.
See the book →
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