Insanely Simple
by Ken Segall
Apple's ad man on simplicity as the company's religion: small groups, blunt talk, minimal choices, the Simple Stick. Lively and practical.
Read it if…
you want simplicity as an operating principle.
See the book →
Skip it if…
you want product design detail.
Try instead: Inside Apple →
Three things you will actually use
- Think brutal.
- Think small.
- Think minimal.
Do this first
Cut one product or option this month.
Our verdict
Simplicity as religion.
See the book →
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