Jab, Jab, Jab, Right Hook
by Gary Vaynerchuk
Give value repeatedly (jabs) before you ask (the right hook), with platform-by-platform breakdowns of what native content looks like. The platform chapters are a decade stale; the principle, and the critiques of actual brand posts, remain the useful part.
Read it if…
you want the give-first principle of social content with worked examples.
Skip it if…
you want current platform tactics; they have all changed.
Three things you will actually use
- Give, give, give, then ask.
- Content must be native to its platform.
- Respect the audience's attention and they return it.
Do this first
Audit your last twenty posts: how many gave value, how many asked for something?
Our verdict
Give first; the platforms have moved on.
Compare with other Entrepreneurship books
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