The Thank You Economy
by Gary Vaynerchuk
Vaynerchuk's 2011 argument that social media returns business to small-town rules: caring about customers publicly, one at a time, at scale. The examples are old; the thesis that care is a marketing strategy has only grown more true.
Read it if…
you want the philosophy behind customer-centric social presence.
Skip it if…
you want tactics; see Jab, Jab, Jab.
Three things you will actually use
- Scale caring, not just reach.
- Word of mouth is now public and permanent.
- Intent is visible online; fake it and it shows.
Do this first
Reply personally to every customer comment or email for a week and note what changes.
Our verdict
Care as marketing strategy.
Compare with other Entrepreneurship books
Day Trading Attention
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Attention as a market, systematised.
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