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Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney — WisdomDeck honest review

Honest review · Entrepreneurship

Jony Ive: The Genius Behind Apple's Greatest Products

by Leander Kahney

Ive's path from Newcastle to Apple's design studio: the iMac, iPod, iPhone, and the design process behind them. Admiring and detailed.

Read it if…

you want to understand Apple's design culture.

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Skip it if…

you want a critical view; see After Steve.

Try instead: The Second Coming of Steve Jobs →

Three things you will actually use

Care about what no one sees.
Prototype obsessively.
Simplicity is work.

Do this first

Read the chapters on the design studio's process.

Our verdict

Ive's design.

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