Losing My Virginity
by Richard Branson
Branson's autobiography of building Virgin from a student magazine through records, airlines and everything else, with the stunts, near-bankruptcies and balloon flights. It is breezy and self-mythologizing, and it conveys the core of his method: say yes, protect the downside, make it fun, and hire people who care about customers.
Read it if…
you want an entertaining, risk-embracing entrepreneur's story.
Skip it if…
you want rigor; it is memoir with marketing.
Three things you will actually use
- Say yes, then figure it out.
- Protect the downside; he always had an exit.
- Business should be fun or it will not last.
Do this first
Identify one opportunity you have been declining and say yes with a defined worst case.
Our verdict
Breezy and energizing.
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