Ludicrous
by Edward Niedermeyer
A skeptical history of Tesla by an auto journalist: the gap between promises and delivery, quality problems, and the cult of Musk. The most critical of the Tesla books; read it alongside the admiring ones.
Read it if…
you want the bear case on Tesla stated carefully.
See the book →
Skip it if…
you want to believe; this will annoy you.
Try instead: Insane Mode →
Three things you will actually use
- Hype has a half-life.
- Manufacturing is harder than software.
- Skeptics are useful; read them.
Do this first
List the promises your own company has made publicly and check which are overdue.
Our verdict
The careful bear case.
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