Made in Japan
by Akio Morita with Edwin M. Reingold and Mitsuko Shimomura
Sony's co-founder on building a global brand from postwar Tokyo: the transistor radio, the Walkman, insisting on the Sony name, and Japanese versus American management. Dated in places, instructive throughout.
Read it if…
you want a founder's view of building a brand against the odds.
See the book →
Skip it if…
you want current Japan.
Try instead: The Fish That Ate the Whale →
Three things you will actually use
- Own your brand even when it costs orders.
- Long-term over quarterly.
- Engineers and marketers must talk.
Do this first
Read the chapter on refusing to sell under another company's name.
Our verdict
Sony's founder, firsthand.
See the book →
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