Made to Stick
by Chip Heath and Dan Heath
The Heath brothers' six principles of sticky ideas, simple, unexpected, concrete, credible, emotional, stories, are illustrated with urban legends, proverbs and ad campaigns. It is clear and immediately usable for anyone who explains, teaches or sells. The curse of knowledge chapter alone fixes most bad presentations.
Read it if…
you communicate for a living and your ideas do not land.
Skip it if…
you want advanced persuasion theory; this is a practical primer.
Three things you will actually use
- Find the core; say one thing.
- Make it concrete; abstractions evaporate.
- Tell a story; it carries the lesson.
Do this first
Rewrite your next message using the SUCCESs checklist, starting by cutting it to one core idea.
Our verdict
Clear, useful and fun; the standard book on making ideas stick.
Compare with other Leadership books
Storyworthy
Matthew Dicks · Leadership
The best practical book on telling true stories; generous and precise.
CLICK TO SEE
The Speed of Trust
Stephen M. R. Covey · Leadership
Solid and practical; a good leadership book on an underrated asset.
CLICK TO SEE
Browse all Leadership book reviews or get the free Reality Code Cheat Sheet.
As an Amazon Associate, WisdomDeck earns from qualifying purchases. Links marked “Click to see” go to Amazon. We are not paid for opinions, prices and availability are not shown here and change on Amazon, and we never see your purchase details. Nothing here is medical, legal or financial advice.