Netflixed
by Gina Keating
The history of Netflix versus Blockbuster through 2012: Hastings and Randolph, the DVD-by-mail innovation, Blockbuster's near-win and collapse, and the streaming pivot. A reporter's account, strong on the business war.
Read it if…
you want the Netflix-Blockbuster story told as business drama.
See the book →
Skip it if…
you want Netflix's culture; see No Rules Rules.
Try instead: The Trust Economy →
Three things you will actually use
- Incumbents can win and still lose to their own boards.
- Pivot before you must.
- Subscription changes everything.
Do this first
Read the chapters on Blockbuster's Total Access and why it was abandoned.
Our verdict
Business war, well reported.
See the book →
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