Ogilvy on Advertising
by David Ogilvy
How to produce advertising that sells: research, headlines, layouts, copy, direct response, television, and Ogilvy's opinions on everything from typography to job-hunting. Lavishly illustrated and still the best single book on the craft.
Read it if…
you want the advertising bible from its most quotable practitioner.
See the book →
Skip it if…
you want digital tactics; the principles transfer, the media does not.
Try instead: Confessions of an Advertising Man →
Three things you will actually use
- The consumer is not a moron; she is your wife.
- Headlines are read five times more than body copy.
- Sell or else.
Do this first
Read the chapter on how to write potent copy.
Our verdict
The advertising bible.
See the book →
Compare with other Entrepreneurship books
Confessions of an Advertising Man
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