Pitch Perfect
by Bill McGowan with Alisa Bowman
A media coach's seven principles for high-stakes speaking: headline first, Scorsese (paint pictures), pasta sauce (boil it down), no tailgating, conviction, curiosity, draper. Practical for interviews, meetings and toasts.
Read it if…
you need to speak well under pressure in short formats.
See the book →
Skip it if…
you want long-form presentation design.
Try instead: The Art of Explanation →
Three things you will actually use
- Lead with the headline.
- Paint pictures.
- Stop talking sooner than feels natural.
Do this first
Prepare your next update with the headline principle: conclusion first, then support.
Our verdict
Media-coach principles.
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